Disposable E-Cigarettes Market Snapshot (2022-2032)
The global disposable e-cigarettes market size is expected to be valued at US$ 6.34 Billion in 2022. With growing demand for non-tobacco products owing to rising health concerns among others, overall demand for disposable e-cigarettes is projected to grow at a CAGR of 11.2% between 2022 and 2032, totaling around US$ 18.32 Billion by 2032.

 

According to an article published by the National Library of Medicine, in February 2022, the use of disposable e-cigarette among young adults in the U.S. increased to 50.2% from a former base line of 22.1%. Such data suggest a positive outlook for the growth of the industry.

Disposable e-cigarette is a ready-to-vape product, designed in such a way that it is thrown away after the e-liquid has run dry. Rising traction of using Disposable E-Cigarettes among millennial population in North America and Europe is expected to drive the market growth.

 

Consumers’ shifting preference toward e-cigarettes to control daily nicotine dosage is one of the major factors that is anticipated to boost the growth of the Disposable E-Cigarettes Market during the analysis period. Moreover, the companies are offering different flavors to increase their customer reach.

 

Additionally, the demand for non-tobacco products is expected to augment the growth of the Disposable E-Cigarettes market in the near future. It has been observed that older people prefer this product as it does not have any negative effect on health.

 

On the contrary, the increasing potential risk caused at each stage of the disposable e-cigarette product lifecycle, including mining, manufacturing, using, and disposing of, could pose potential environmental harm, which is expected to impede the growth of the Disposable E-Cigarettes Market.

 

Disposable E-Cigarettes Demand Analysis (2017 to 2021) Vs Market Outlook (2022 to 2032)
The global demand for disposable e-cigarettes is projected to increase at a CAGR of 11.2% during the forecast period between 2022 and 2032, reaching a total of US$ 18.32 Billion in 2032, according to a report from Future Market Insights (FMI). From 2017 to 2021, sales witnessed significant growth, registering a CAGR of 5.6%.

 

Disposable e-cigarettes are assumed to be a safe alternative to rechargeable e-cigarettes, which in turn is expected to fuel the market growth during the forecast period. Additionally, increasing acceptance of different vaping devices among young adults and adolescents is set to fuel the growth of the Disposable E-Cigarettes Market.

 

The key players in the market started offering these products online through various e-commerce websites such as Amazon. According to an article published by Truth Initiative, in June 2021, online retail for e-cigarettes including disposable products was 28%. In addition, the availability of approved disposable e-cigarettes from various health bodies such as the National Medical Products Administration (NMPA), as a better alternative to tobacco smoking, will integrate well with the growth trend.

 

Which Drivers underpin Disposable E-Cigarettes Industry Expansion?
Rising popularity among Millennials to boost Market Growth

The rising traction of using disposable e-cigarettes among consumers, especially the millennial population, is expected to accelerate the market in the forthcoming years. Key players are launching new and innovative products to comply with the growing demand for these products among consumers.

 

For instance, in January 2021, Dinner Lady, a U.K.-based vape brand launched a disposable vape pen, available in eight flavors, including Lemon Tart, Banana Ice, Citrus Ice, and Strawberry Ice. The initiative was taken to support consumers in terms of health, and bring them towards more sustainable options from combustible cigarettes.

 

Shifting Preference for Smokeless Cigarettes to Accelerate the Market Growth

The changing consumer shift towards smokeless and hassle-free cigarettes, without the need for recharging or refills, would help the market gain momentum in the upcoming years. For instance, in May 2022, RELX International, entered the disposable market, adding two new disposable vape brands: RELX x BubbleMon and WAKA Mini to its line-up of premium vapes in the U.K.

 

The product from the brand RELX x BubbleMon is available in two different styles – patterned color and plain block color. The devices feature a transparent oil cabinet that reveals the levels of e-liquid remaining within the device, enabling consumers to know when to purchase a new device. The growing inclination of consumers towards different flavored products such as cinnamon, berry, vanilla, saffron, and apple would provide a lucrative opportunity for the players operating in the market for disposable e-cigarettes.

 

For instance, in July 2021, BIDI Stick, a disposable e-cigarette brand unveiled new flavor names as direct translations from its previous flavors such as Marigold, (formerly Icy Mango), Arctic (formerly Mint Freeze), and Solar (formerly Berry Blast), among others. The approach was designed to subvert future restrictions on the sale of flavored disposable e-cigarettes that were not in accordance with government policy and modify its existing product characteristics.

 

Which Factors are limiting the Growth of Disposable E-Cigarettes Market?
Increasing Risks Associated with Smoking to Impede the Market Growth

The increasing potential risk caused at each stage of the disposable e-cigarette product lifecycle, including mining, manufacturing, using, and disposing of, could pose potential environmental harm, which is expected to impede the growth of the disposable e-cigarettes market.

 

According to an article published by Truth Initiative, in March 2021, almost half (49.1%) of young people don’t know what to do with used e-cigarette pods and disposable devices. The resulting e-waste is often shipped from Western countries to developing countries, which places the environmental hazard of reprocessing, reclaiming, and incinerating waste on poorer nations. All these factors are anticipated to hinder the growth of the Disposable Electronic Market over the analysis period.

 

Region-wise Insights
Will North America Continue Dominance in the Global Disposable E-Cigarettes Market?
Rising Popularity of Flavoured Disposable E-Cigarettes in the Region to boost the Market Growth

 

North America dominates the disposable e-cigarettes market, accounting for a revenue share of 49.8% in 2022. The increasing popularity of flavoured disposable e-cigarettes offered by brands such as Puff Bar, Vuse, and Suorin, is one of the major factors that is expected to drive the growth of the industry in the region.

 

According to an article published by U.S. Food and Drug Administration in March 2022, among students in the U.S. who currently used disposable e-cigarettes, Puff Bar was the most commonly reported usual brand (26.8%), followed by Vuse (10.5%), and Suorin (2.1%). Furthermore, rising adoption of the product among millennials and Gen X is expected to boost the market growth.

 

Where does the growth of European Disposable E-Cigarettes Market stand?
High Adoption Rate of Disposable E-Cigarettes in the Region to Fuel the Market Growth

The disposable e-cigarettes market in Europe is expected to accumulate a market share of 32.5% in 2022. The rising adoption of the product among millennial and generation X is expected to propel the growth of the Disposable E-Cigarettes Market in the region. The trend of vaping is increasing simultaneously in both UK, and France.

 

In addition, adoption rate of disposable e-cigarettes is significantly high in the U.K., France, and Germany. Demand for fruit flavored e-cigarettes is also significantly gaining popularity in this region.

 

How Will Growth of the Disposable E-Cigarettes Market in Middle East & Africa unfold?
Growing Awareness about Harmful Effects of Tobacco to reaffirm growth in the Region

 

The disposable e-cigarettes market in Middle East & Africa is expected to accumulate a market share of 12.7% in 2022, attributed to the growing awareness among individuals about the harmful effects of tobacco and the increasing willingness to quit smoking are escalating the demand for disposable e-cigarettes in the Middle East and Africa region.

 

Key players in the industry are launching products in the region to comply with the growing demand for the product. For instance, in September 2021, RELX, a premium vaping brand was launched in Saudi Arabia. Vaping products are also available in the UAE and Kuwait. The launch comes in the form of a healthier alternative to cigarettes.

 

Category-wise Insights
By Flavor, which Disposable E-Cigarettes Category will remain prominent?
Non-Tobacco Segment of Disposable E-Cigarettes to beat Competition in Untiring Markets

 

The non-tobacco is expected to hold a revenue share of 70.2% in 2022 and is expected to maintain dominance during the forecast period. Growing consumer awareness about degenerating effect of tobacco consumption is expected to drive the market in the forecast period.

 

According to an article published by the British Medical Journal (BMJ), in February 2020, approximately 11.2% of consumers in South California used disposable e-cigarettes. Among these product users, fruit/candy (80.7%), mint (77.4%), and menthol (67.7%) were commonly preferred flavors, while tobacco flavors were less commonly preferred (19.4%).

 

By Distribution Channel, which Disposable E-Cigarettes Category to dominate?
Offline Segment to Constitute the Bulk of the Disposable E-Cigarettes Market

The offline segment dominated the market for disposable e-cigarettes and accounted for the largest revenue share of 82.2% in 2022. The availability of disposable e-cigarette in various stores, such as supermarkets and hypermarkets are the primary factor for its large value generation in the year 2021.

 

For instance, Sainsbury’s, the second largest chain of supermarkets in the U.K. offers disposable vape – Aqua Vape Smok Disposable Mbar Pro in the flavor of Mango Ice. Furthermore, easy accessibility of e-cigarette stores and vape shops to try out and test these devices before making a purchase decision is expected to drive the segment

 

The Start-Up Ecosystem: How key Players are opening Frontiers for Future Growth?
Given the increasing preference amongst millennials and other tobacco consumers for smoke-free tobacco products, the interest in disposable e-cigarettes is only expected to rise in forthcoming years. Consequently, major start-ups offering disposable e-cigarettes have appeared in the limelight. Some notable players are as follows:

Who are the Leading Players in the Disposable E-Cigarettes Market?
Prominent players in the disposable e-cigarettes market are Puff Bar, British American Tobacco Plc., Imperial Brands Plc., Japan Tobacco Inc., NJOY, YouMe Co. Ltd., Shenzhen IVPS Technology Co., Ltd., Kaival Brands Innovations Group, Inc., and JAC Vapour, among others.

Recent Developments

In May 2022, Flawless, one of Europe’s largest vaping distributors signed an exclusive agreement with the leading Chinese manufacturer of vape disposables, ELF BAR, to create the Gee600 disposable device, for the U.K.’s vape and FMCG sector.
In April 2022, Vaptex launched a new vape device GORIN MAX 4500 puffs adjustable airflow disposable pod, which extends some features between TAKIN and GORIN for a better combination for all vapers
In August 2019, VPR Brands, a market leader and pioneer in E-Cigarettes and vaporizers for nicotine, cannabis, and cannabidiol (CBD), announced the re-launch of its most popular e-cigarettes brand, KRAVE, an exceptional tasting, high-quality alternative to cigarettes.

 

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