Simply pursuing the moral of a brand name will greatly increase the memory cost of a brand name. As we said earlier, all things that will reduce the memory cost of a brand name are inappropriate. This is a principle, and this place violates this principle. Therefore, if he can’t do this, we should not pursue the moral of a brand. The moral of a brand name, as you said just when we explained the brand name, They all use hundreds of words to explain the five words of “lanzeelocos”, which is really not smart. The above is about how to use repetition to make customers remember our brand name. That memory, there is another key word is special, so we can use the principle of special when choosing brand names. Of course, it is also possible. Many brand names are already doing this, for example, Tmall Mall, this name is obviously better than Black Mall. Why? Because there is a conflict between Tian(sky) and Cat, the name of Cat that day is very special. Like Dr. Rabbit Education, it is obviously much better than rabbit education. It is much better to remember. Why? Because rabbits and doctors also conflict with each other, the name of Dr. Rabbit is also very special. For example, the flowers of the Beast Sect are obviously better remembered than the flowers of the Cat Sect. Why? Because beasts and flowers are in conflict with each other, cats and flowers seem to be lovely, beautiful and not in conflict, so the name of Beast Flower should be more special and easier to remember. For example, Blue Rhino Logistics is obviously better than Grey Rhino Logistics. Why? Because blue and rhinoceros are in conflict, the name of blue rhinoceros is very special. Then, like Red Bull functional drink, it is obviously better to remember than Yellow Bull functional drink. Why? Because Red Bull and Red Bull are also in conflict, the name Red Bull is very special, so we can use this special to make our brand name easier to remember when we choose the name. If you pay attention to it, you will find that many products around you are all named like this. You really need to pay attention to it. If you really want to name a product now, Or a set of solutions. Here I also have a very simple naming method, which is a very simple rule.

First of all, you should think of an animal or plant you like, no matter what it is, such as cats, dogs, pigs, even the twelve zodiac animals, such as rats, cattle, tigers, rabbits, dragons, horses, sheep, monkeys, chickens, dogs and pigs. Then, you can give it an unlikely attribute, regardless of color, Actions are also good. For example, my favorite animal is the penguin. The penguin is originally black and white. The penguin must not be colored. My brand name is Rainbow Penguin. Can Rainbow Penguin be very good, very good? For example, my favorite little insect is called a snail. The snail can’t be blue. My brand is called blue snail, can it? That’s very good. It’s up to you to think about it. It’s best to mobilize the whole company and brainstorm it. The more obvious the conflict is, the better the exaggeration is, because the more obvious the exaggeration is, the better he will remember.

All the secrets of memory are special and repetitive.

After you think about your brand name, just add the professional words of your own industry, such as blue snail stage lighting, bluesnail stage lighting. This is very good. This is always 10000 times better than Shenzhen Weiye stage lighting. This is the so-called “special”. Now, we have finished talking about reducing the customer’s memory cost. Then let’s talk about reducing the customer’s communication cost. In fact, this need not be explained too much. Why? Because when your brand name is an aural word, it will reduce the difficulty of spreading the name in disguised form,? For example, when we talked about the name of Xuhui Nanchen Mansion in Chinese, I thought there was no way to introduce this building to my friend. I can only say, oh, I saw a building a few days ago, which is very good. Let me tell you. You really should go and have a look, and then my friend will ask me, what is it called? Let me think about it. Let me think about it. I can only show it this way. I can only say, oh, wait for me to google, So you can have a look. If your brand name is not an auditory word, how high will its communication cost be? It’s really very high!

Well, how to name a brand, let’s stop here,hope it’s helpful.