Fully analyzing the situation of competitors is a necessary basic step in business. To gain an advantage in industry competition, it is extremely necessary to analyze the upstream and downstream of the industry chain. The analysis results are generally used for differentiation.

After I know the attributes of my competitors’ products, I will try my best to achieve differentiation. Homogenization does not have high profits, and differentiation is a necessary path.

This differentiation does not mean that someone else makes a white soap. If you make a black soap, it is called differentiation. Unless you have a good reason for being black, it is very special and can solve users problems, such as acne soap. However, most of these types soap are intelligence taxes and cannot truly solve user problems. But from a differentiation perspective, he did achieve something different from other soaps.

So no matter what you do, first find differentiation. Even ordinary products can make differentiation.

Take my story of selling MP3 players back then as an example:

Friends who have worked in electronic products in Shenzhen should know that the instructions for exporting electronic products are simply unclear. It is estimated that they were translated using some software. Many New Zealanders like the products I sold earlier, but complain that they cannot understand the instructions.

I think this is a place that can be improved, so I specially invited a New Zealanders who is an editor to write instructions for the product, and then took photos and typesetting by himself, so a perfect instruction was born.
Don’t underestimate this manual, this user experience has brought me a lot of customers.

Friends of foreign trade, are you sure foreigners can understand your product manual? According to my observation, 80% of product manuals are not easy to understand, which is an area for improvement.

Another detail is the earphone part of the MP3 player. Most manufacturers use cheap earphones. In a few days, either one of the earphones went silent or the earphone cover came off. I have decided to increase the cost and use good earphones.
Finally, I have put in a lot of effort and time in terms of packaging and accessories, so that only my MP3 player has the best cost-effectiveness in the entire New Zealand market, laying a good foundation for various competitions in the future.
After the product is launched on the market, it definitely surpasses all competitors in terms of quality. In 8 months, after deducting various costs, I achieved my first 1 million yuan in life.

So, analyze where is the differentiation of your product?